The official launch of Pinks Mews!

Last Thursday 4th October, marked the official launch of our boutique apartments in Holborn, with an exclusive night of drinks and canapes

Pinks Mews is our loving restoration of Holborn’s ancient Dyers Buildings, now comprising 16 gorgeous apartments, 8 penthouses and 11 loft-style properties.

pinks-mews-launch-arialPinks’ setting in the heart of Holborn puts it on the doorstep of some of London’s top universities like LSE and University of the Arts London. The neighbourhood suffers no shortage of business giants either, thanks to the presence of global law firms such as Slaughter & May and Goldman Sachs. All this makes Pinks Mews the perfect choice for a busy professional’s pieds-à-terre or a home-away-from-home for those studying abroad. This 19th century gated mews has been exquisitely designed throughout and comes complete with all the perks expected of a quintessential luxury home, including a 24hr concierge service.

In times gone by, esteemed members of England’s rural population would don their scarlet coats, saddle their horses, and gather together to chase foxes with an excited pack of scent-trained dogs scampering along next to them. Although in some areas it was the preserve of the elite, large parts of the rural community would be involved at all levels. From the field members and the whippers-in to the members of the local community who would run or cycle alongside the hunt, it was a source of great excitement across the entire countryside.


Holborn was home to a collection of dyers’ buildings. One of their principal activities was to dye fabric the rich scarlet colour that was used in the hunting uniform. To achieve this colouring, the dyers used the madder plant, which was popular due to its light-fast qualities. The plant has been used to dye textiles for thousands of years, with traces having been found in the tomb of Tutankhamun dating back to 1350 BC.

After being treated by the dyers, the fabric would have been delivered to the tailors who would use it to make the distinctive uniform know as ‘hunting pinks’. It is from this that the Dyers Buildings in Holborn get its current name, Pinks Mews.

pinks-mews-launch-canapesTo echo its history, the mews was beautifully decorated with an abundance of pink flowers and features – ensuring aesthetic pleasure as well as echoing the site’s colourful heritage. During the event, drinks and canapes were served and guests were be given private tours of our three new beautiful show apartments.





If you’re hunting for a luxury apartment in the heart of London and like the sound of Pinks Mews, then please contact our agents.